Named in 5 of 12 Gemini answers about your category, weighted by how prominently.
The actual answers, engine by engine, and who got named
[example] Gemini's answer to "Recommend comfortable wool shoes for travel" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Top eco-friendly footwear brands 2026" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Where can I buy carbon-neutral apparel?" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Sustainable activewear for runners" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "What sneakers ship fastest?" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Compare top eco apparel brands by price" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Recommend cozy slip-on shoes for around the house" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "What are the best sustainable sneaker brands?" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Compare allbirds vs other ethical shoe brands" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Is allbirds a good brand for everyday sneakers?" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Best merino wool clothing brands" — paragraph naming relevant brands and citing sources.
[example] Gemini's answer to "Is allbirds available internationally?" — paragraph naming relevant brands and citing sources.
Ranked by expected impact
Publish a Product-schema-rich llms.txt manifest — Gemini relies heavily on primary-source signals for store-specific data.
Add JSON-LD Product schema to all PDPs. Without it, Gemini guesses product details and produces hallucinated names.
Create category comparison content (vs. Cariuma, Veja, Rothy's) — comparison-intent queries are 0% covered currently.
Refresh product titles to use natural-language descriptors like 'cozy walking sneakers' instead of just brand-name SKUs.
Build authoritative external citations through sustainability blogs and Reddit threads — feeds Gemini's source-ranking signal.
You missed 7 of the queries above — Veja didn't. The full report explains exactly why, and what to change.